To sell, your house has to prove its value to 3 people:
– The Buyer’s agent, whose job it is to scout for best homes in the buyers price range
– The buyer, who selects these homes
– And the lender, who decides whether the home is actually worth the price
We will take all of this into consideration when helping you set the list price.
To do this, we will create what is commonly referred to as a Comparable Market Analysis, or CMA.
A Comparable Market Analysis allows us to analyze the most up-to-date local market conditions by factoring in those houses that have recently sold … houses that have recently been placed on the market or listed … houses that have expired – or haven’t sold and been withdrawn from sale … and houses that are under contract or pending.
Let’s look at each.
Active listings. These are homes that are currently for sale on the market. Some sellers make the mistake of strictly looking at just active listings as a basis of setting their list price.
The problem with this strategy is the only thing that we know about active listings is that they have not sold. So while knowing what our competition is selling for is part of the puzzle, it’s not the only piece.
Withdrawn and expired listings are much like active listings. These homes haven’t sold either after being on the market for some time and in some cases, after going through several price reductions. Usually these homes were overpriced or had major issues that deterred buyers.
By analyzing the records of withdrawn and expired listings, we can determine where their pricing strategy went wrong. That information can help you see the power of getting the price right from the start.
We will also analyze sold and pending listings. Unlike active, expired and withdrawn listings… sold and pending listings can show what prices are attracting buyers and getting offers.
Our comparable marketing analysis will help you determine where the market has been, where it’s going and where it’s not. To be a successful seller, you’ll need this knowledge to know where to set your price.
For more information about selling your home quickly and for top dollar, give us a call today at 480.758.3070 or contact us online today!